Websites that earn their place on Google.
Fast, mobile-first websites engineered for home improvement businesses. Built for Core Web Vitals, AI search citation, trust signals, and conversion. Not templates. Not page builders. Real builds that compound in value over years.
- AVG. PAGESPEED SCORE98/100Mobile
- AVG. CONVERSION LIFT+184%Vs. prior site
- BUILD TIMELINE4-6 wksFull launch
- SITES LAUNCHED40+Home improvement
Four leaks. Every one fixable.
Most home improvement businesses lose money on website development for the same four reasons. We've seen this pattern across 40+ clients. Here's what we typically find — and fix.
- LEAK NO. 01
Your site loads in 6 seconds.
Anything over 2.5 seconds and 53% of mobile visitors leave before the page renders. Most home improvement sites are built on WordPress with bloated themes and plugins. We build on modern frameworks that load in under 1 second on 4G.
- LEAK NO. 02
Your site doesn't convert.
Pretty design without conversion architecture is a brochure. We build with proven CRO patterns: above-the-fold offers, click-to-call buttons, trust badges, real reviews, and form simplicity. Everything earns its pixels.
- LEAK NO. 03
Your site has no SEO foundation.
Page builders generate bad HTML, broken schema, slow Core Web Vitals, and no service-area architecture. We build sites that Google rewards — clean code, proper schema, fast as hell, and structured for AI search citations from day one.
- LEAK NO. 04
You can't update it without calling a developer.
Real businesses need to update hours, promotions, service areas, and testimonials without filing a ticket. We build with content management systems that let you edit anything yourself — without breaking the site.
Website Development, documented and shipped.
Not vague promises. Six specific deliverables, each with a defined scope and timeline. You know exactly what you're getting and exactly when.
- 01
Custom design system
Bespoke visual design tuned to your brand. No templates. Wireframes, design tokens, component library, and full mobile-responsive layouts.
- 02
Next.js or modern stack build
Built on Next.js, Astro, or similar modern framework. Server-rendered for SEO, image-optimized, code-split for speed, deployed on edge CDN for global performance.
- 03
CRO-engineered conversion paths
Hero offers, click-to-call buttons, sticky CTAs, form simplicity, trust signals, and review embeds — every page architected to convert browsers into booked calls.
- 04
SEO + AEO foundation
Clean semantic HTML, JSON-LD schema for LocalBusiness and Service entities, proper headings, sitemap, robots.txt, and AEO-optimized content structure baked in from launch.
- 05
CMS for non-technical updates
You can update hours, promotions, service areas, testimonials, and blog posts without writing code. Built on a CMS that doesn't break when you click things.
- 06
Hosting + maintenance
Deployed on Vercel or equivalent edge infrastructure. SSL, CDN, automatic backups, security updates, and uptime monitoring included.
From audit to live system.
- NO. 01Week 1
Discovery
Deep audit of your current site, competitive landscape, brand assets, and conversion goals. We document the architecture before we touch design.
- NO. 02Weeks 2-3
Design
Wireframes, design tokens, hero concepts, and a full responsive prototype. Two rounds of revision baked in. You see the site before we build it.
- NO. 03Weeks 3-5
Build
Frontend build, CMS setup, content migration, schema markup, and analytics installation. Tested on real devices, not just Chrome desktop.
- NO. 04Week 5-6
Launch
DNS migration, redirect mapping (no SEO loss), launch QA, and a 30-day post-launch tuning window. Then you own it.
“Our old WordPress site took 9 seconds to load on mobile. The new build loads instantly. More importantly, qualified contact form submissions tripled in the first 60 days — same traffic, completely different conversion.”
Website Development, answered.
Don't see your question? Call (303) 555-0100.
- Most home improvement website builds are $8,000 to $25,000 depending on scope — number of service-area pages, complexity of the CMS, integrations (CRM, scheduling, payments), and brand work needed. Includes design, build, hosting setup, and 30 days of post-launch support.
- Most builds launch in 4 to 6 weeks. Discovery and design take the first 2-3 weeks. Build and content migration take the next 2-3 weeks. We move faster than agencies that take 3-6 months because our team is small and focused — no committees, no creative directors with veto power.
- WordPress is fine if you need a marketing site and have a developer on payroll to maintain it. For home improvement businesses where speed, SEO, and AI search citation are everything, modern frameworks like Next.js outperform WordPress on every metric that matters. Faster load times, better Core Web Vitals, cleaner code, and significantly lower long-term maintenance burden.
- No — that's why we do migration mapping. Every URL on your old site gets a redirect to its equivalent on the new site. Schema, content, and authority signals get preserved. We typically see SEO improve within 30 days of a rebuild because the new site is faster, better-structured, and AEO-optimized.
- Yes. Every site we build includes a CMS that lets you edit copy, swap images, add testimonials, update service areas, and post to a blog — all without writing code. Training included in the launch package.
- Yes. Logo design, color systems, typography, and brand guidelines available as add-on scope or as a separate engagement. For most clients, we recommend defining brand identity before website design so the site reflects a finished system instead of a placeholder.
Say the number. Show the receipt.
Twenty minutes. We pull your current numbers, service areas and margins, then tell you which two channels are worth funding. No slide deck.