Question 1

How much does marketing cost for a home improvement business?

Accepted Answer

Most BuiltbyBlasco Marketing clients invest between $2,500 and $10,000 per month across ads, SEO, website, AI agents, and CRM. We price to a target cost per booked job, not a flat retainer, so spend scales with your capacity.

Question 2

How long until SEO produces leads for my HVAC or plumbing business?

Accepted Answer

Google Ads can produce qualified calls within 7 to 14 days. Local SEO typically begins moving in 60 to 90 days, with compounding results at 6 months. AI search visibility (ChatGPT, Perplexity, Google AI Overviews) can move within 30 days because those engines weight fresh, authoritative content heavily.

Question 3

What is AEO and how is it different from SEO?

Accepted Answer

AEO is answer engine optimization — the practice of structuring your content so AI engines like ChatGPT, Perplexity, Claude, and Google's AI Overviews cite your business when someone asks a question. SEO targets the blue links. AEO targets the AI-generated answer above them. Both matter; we build for both.

Question 4

Do you only work with businesses in one city or state?

Accepted Answer

BuiltbyBlasco Marketing is based in Denver but serves home improvement clients nationwide. Our SEO, ad, AI agent, and automation work is location-agnostic — we build the same system whether you're in Denver, Dallas, or Detroit.

Question 5

What makes a marketing agency different from a freelancer?

Accepted Answer

A specialist freelancer can run one channel. A home improvement agency like BuiltbyBlasco Marketing runs the full system — Google Ads, local SEO, AI search, website, AI agents, automations, and CRM — and ties every dollar to a booked job. That coordination is where the leverage is.

Question 6

Do you offer guaranteed rankings or guaranteed leads?

Accepted Answer

We guarantee process, not Google placement (no one can honestly guarantee Google placement). What we guarantee: monthly reporting, transparent ad spend, month-to-month contracts after the first 90 days, and a documented playbook tailored to your trade and market.

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