HVAC marketing that books service calls, not clicks.
Marketing built for residential HVAC, heating, cooling, and indoor air quality companies. We get furnace, AC, heat pump, and mini-split contractors found on Google, Local Services Ads, Google Maps, and AI search — and we measure success in booked truck rolls.
- HVAC marketing
- HVAC SEO
- HVAC Google Ads
- Local Services Ads for HVAC
- HVAC lead generation
- AI agents for HVAC
- HVAC website design
- CRM for HVAC contractors
- HVAC automation
- home services marketing
- AVG. COST PER BOOKED CALL$38Across HVAC clients
- AVG. CALL → BOOKED JOB64%With our call scoring
- PEAK SEASON LIFT+218%July & January lead volume
- AVG. TICKET TRACKED$2,840Service + install blended
Four leaks. Every one fixable.
Most HVAC marketing problems aren't about budget — they're about which surface gets the budget, how calls are tracked, and whether the lead actually books. Here's what we see most often.
- LEAK NO. 01
You disappear in shoulder season.
April and October kill HVAC contractors who only run paid ads. We build a year-round lead engine — SEO, AI search, AI agents that answer the phone in slow months, and tune-up offers — so your techs aren't sitting idle between cooling and heating season.
- LEAK NO. 02
Your Google Ads burn money on tire-kickers.
Most agencies optimize for clicks. We optimize for booked calls over $500 — using call tracking, AI-powered call scoring, and negative-keyword discipline to filter out warranty hunters and price shoppers.
- LEAK NO. 03
Your competitors own the map pack.
In every market, three companies own the top of Google Maps for "AC repair near me." We build the GBP optimization, review velocity, and local citations needed to take one of those spots in your service area.
- LEAK NO. 04
You're invisible to ChatGPT and AI Overviews.
When a homeowner asks ChatGPT "best HVAC company near me," whoever has the cleanest entity graph and most authoritative content gets cited. Right now that's nobody. That's the opening.
Six moves we run for every HVAC client.
Not a menu — a system. Each move feeds the next. LSA pays for service calls today; SEO and AEO compound over months; service-area pages stack to cover the metro; tune-up funnels smooth the shoulder season.
- HVAC-001ACTIVE
Local Services Ads (LSA)
LSA is the highest-intent ad surface for HVAC and it sits above everything else. We handle Google Guaranteed verification, lead disputes, weekly lead review, and bid optimization to keep cost per lead competitive in any market.
- HVAC-002ACTIVE
Google Search + Performance Max
Search campaigns for emergency keywords ("AC not blowing cold," "furnace won't turn on"), Performance Max for branded and service-area expansion. Call tracking on every campaign, dayparting tuned to dispatch hours.
- HVAC-003ACTIVE
Google Business Profile dominance
Weekly GBP posts, photo cadence, Q&A seeding, review-response SLA, and service-list optimization for every service you offer — AC repair, furnace install, heat pump conversion, ductwork, IAQ, mini-split.
- HVAC-004ACTIVE
AI agents for inbound calls
Custom AI voice agents that answer your phone 24/7, qualify the homeowner (urgency, equipment type, service vs install), and book the appointment into your dispatch calendar. You stop losing leads at 7pm and on weekends.
- HVAC-005ACTIVE
AI search & answer engineering
Content structured for citation by ChatGPT, Perplexity, Claude, and Google AI Overviews. Direct-answer headers, comparison tables, structured FAQs, and schema markup that maps to how AI engines index trade expertise.
- HVAC-006ACTIVE
Tune-up & maintenance plan funnels
Spring AC tune-up and fall furnace tune-up offers built as conversion funnels — landing page, ad creative, AI follow-up. These fill the shoulder season and feed your maintenance membership program.
HVAC doesn't run flat. Neither do we.
We shift spend, creative, and content cadence with Colorado's climate calendar. Here's how a year on the HVAC account looks.
- Q1WINTER · DEC–FEBDEMAND
Furnace emergencies, no-heat calls, heat pump failures during cold snaps
OUR PLAYHeavy Google Ads spend on emergency keywords. AI agents handling overflow 24/7. Premium bids on no-heat queries during sub-zero forecast windows.
- Q2SPRING · MAR–MAYDEMAND
AC tune-ups, system replacements before summer, IAQ upgrades
OUR PLAYTune-up promotion funnels. Replacement-focused SEO content. Financing-forward creative for install jobs.
- Q3SUMMER · JUN–AUGDEMAND
AC repair, system replacements, emergency cooling
OUR PLAYPeak ad spend on AC-not-cooling keywords. LSA bid increases. AI agents booking same-day service across all surfaces.
- Q4FALL · SEP–NOVDEMAND
Furnace tune-ups, heat pump installs, maintenance plan signups
OUR PLAYTune-up funnels. Heat pump education content (high-margin installs). Maintenance membership ad creative.
- Most HVAC contractors invest between $4,000 and $15,000 per month across Google Ads, Local Services Ads, SEO, website, AI agents, and CRM. Budget scales with service area size and dispatch capacity. We price to a target cost per booked job, typically $30 to $60 per qualified service call.
- For HVAC companies in 2026, the lead-source ranking is: (1) Local Services Ads with Google Guaranteed badge, (2) Google Search Ads on emergency keywords, (3) Google Business Profile and the map pack, (4) AI search citations from ChatGPT and Google AI Overviews, (5) AI voice agents handling inbound calls 24/7, (6) organic SEO on service-area pages. We run all six as one system.
- Google Local Services Ads can produce qualified service calls within 7 to 14 days of Google Guaranteed verification. Google Search Ads produce calls within days of launch. Local SEO and Google Business Profile improvements typically move within 60 to 90 days. AI search visibility (ChatGPT, Perplexity, AI Overviews) can begin citing your business within 30 days because those engines prioritize fresh, well-structured content.
- AI voice agents answer your phone 24/7. They qualify the homeowner (location, equipment type, urgency, service vs install), check your real-time dispatch availability, book the appointment into your calendar, and send the homeowner a confirmation. Real conversations, not phone menus. You stop losing emergency leads at 7pm and on weekends.
- No agency can honestly guarantee a fixed lead count — it depends on your service area, pricing, review profile, and dispatch capacity. What we guarantee is process: transparent ad spend, weekly lead reviews, monthly reporting tied to booked jobs, and month-to-month contracts after the first 90 days.
- Yes — that is specifically what answer engine optimization (AEO) is for. We structure your website content with the schema markup, direct-answer headers, and entity signals that AI engines use to decide which businesses to cite. Most HVAC companies do nothing for AEO right now, which is exactly why it works.
- We work with HVAC contractors nationwide. Our SEO, ads, AI agent, and automation work is location-agnostic — we build the same system whether you serve one ZIP or a multi-state region. We do work with one HVAC company per market cluster so we never bid against our own clients.
- Local Services Ads (LSA) are pay-per-lead, sit at the top of Google search results, and require Google Guaranteed verification (background checks, license verification, insurance). Google Search Ads are pay-per-click, give you full control over keywords and landing pages, and work for both service calls and bigger-ticket installs. Most successful HVAC contractors run both — LSA for high-intent service calls, Search Ads for installs and brand control.
Say the number. Show the receipt.
Twenty minutes. We pull your current numbers, service areas and margins, then tell you which two channels are worth funding. No slide deck.